Printed Wrap - Fleet (5+ vehicles)
Last year's winner
What we're looking for
This category is all commercial vehicles, so cars, vans, planes etc. Finished work must be digitally printed and must include lettering / logos / symbols / etc. This category may include partial or full wraps, but the primary purpose behind any entry entered into this category must be to convey an advertising message.
Photos are required of both sides and around the vehicle with close-up and distance shots to demonstrate readability. This category is essentially judged on effective design. Consideration will be given for colour choice, effectiveness of layout and most importantly, the originality.
Judging will be based on, but not limited to, the following guidelines:
30% Overall visual impact and clarity of message.
30% Originality and creativity of the concept and design.
20% Technical complexity of application.
20% Innovative use of materials.